Have You Given Up Trying To Find Digital Marketing People You Can Trust?
Steve recounted the horror of his last marketing campaign. His goal was to sell an online course, and the marketing guru assured him he could get results. If the campaign had gone as planned, Joe might have had the recurring income he wanted to get off the speaker circuit so he could stop traveling so much.
Steve lamented, “I think it was just over $300,000 I put into the last marketing boondoggle. I took a break after figuring out this guy had gone dark on me after I questioned why everything was taking so long. Even once we had the new campaign working, nothing converted, nobody bought squat. Now I need to do something that actually works.”
Ever hire a marketing person who promised you big results, but you’re still wondering where all your money went?
Me too. It was 1998. I was a new sales in way over my head. I had just been promoted to my first, real sales manager role overseeing a team of five sales people in my department, and one assistant, because we had those back in 1998. There were also a few people in the catering sales operation, but mostly it was the catering director who ran the department.
I had a decent marketing budget, a full-blown ad agency, a public relations firm, and absolutely no clue what I was doing with the budget or…
