Image by me, McDowell Mountains, Arizona, sunrise.

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How Fearless Leaders Face Losing Their Customers, Cash Flow, and Income

Believe in the power of reinventing yourself.

Clifford Jones
7 min readMar 30, 2020

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This article is for small business owners, leaders, and anyone who’s facing fear and uncertainty about their future. Everything I’m about to share comes from the heart based on decades of leadership experience through some of the toughest times we’ve faced as a nation. The good news is, we’ll get through this by following courageous and virtuous leaders like my father and millions of others.

When I was only 13, I watched what happened when my father lost almost all of his hotel and restaurant customers, his cash flow, the ability to service the small mountain of debt he and his partners used to develop the Shangri-La Motor Inn into Brickyard Mountain Inn in 1974. It was the first economic disaster I’d face, but not the last, during my lifetime.

Since then, I’ve built and sold two small service businesses. I’ve lost it all following a financial, mental health, and business meltdown in 2002. Everything I learned from my parents came in handy, but it was the transformation of my head, heart, and soul that really mattered for me as a leader.

Being Fearless Leaders

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Clifford Jones
Clifford Jones

Written by Clifford Jones

Medium stopped paying me due to a technical problem on their end. Their support is unwilling or able to help me. So, I stopped writing. Get a grip, Medium.

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