Member-only story
Lise Was Having A Rough Day with Her Sales Calls Until She Found Gold
A true story from the front lines of small business America
Ever meet a salesperson who didn’t deal with rejection, insults, isolation, self-doubt, and loathing due to the demands of the job? My story is about Lise, a fantastic, freelance contractor, and a current client we’re helping with the art of content marketing, sales, and business development.
People like Lise, a freelancer and small business owner, me, and Nick, his wife Karen, and his entire team of people are a tiny part of the massive heartbeat of America; small business ownership, leadership, and management. With small business success in America, we would lose 60% of the jobs that remain, or worse.
As a freelancer, Lise is hiring by, managed by, and working with me and a client as a home-based telesales executive extraordinaire. Lise found me on LinkedIn, and when we finally connected the dots, she reminded me that I had hired and become friends with her son, Patrik, a brilliant young man I first hired when he was only 19. Like his mother, Patrik is an old soul and a great worker.
Small Business Case Study
Let me set the stage for you with a quick overview of the scenario or case study here. By the way, if…
