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Man’s Search for Meaning

The World, Work, and Wonder of Viktor Frankl

Clifford Jones
5 min readMay 11, 2023

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How do we find meaning in a world that seems mad? In the modern day, the search for meaning remains a central and pressing concern for most of us.

Despite living in a technologically advanced and interconnected world, we grapple with a sense of emptiness and a longing for purpose. Some of us act like we’re living in the Dark Ages.

But the truth is, we’re living in an age of a massive shift in global consciousness. When we see the wisdom of Viktor Frankl, we may see ourselves and the world around us in a different light.

Here’s the world and work of Frankl summarized:

“Man is not fully conditioned and determined but rather determines himself whether he gives in to conditions or stands up to them. In other words, man is ultimately self-determining.”

— Viktor Frankl

Did you get that?

You are self-determining.

Let’s meet the legendary man, Viktor Frankl, and figure out how to apply his wisdom to our lives here.

Meet Viktor Frankl

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Clifford Jones

Serving conscious, coachable company founders and leaders as an executive ghostwriter, brand-builder, and strategic coach.