The #1 Skill You Need To Become A Successful Business Of One
Why This Overlooked Skill is the Secret Sauce for Success
Jane is in her late fifties. She’s a successful communications executive working for an engineering firm. She lives in a city halfway across the country from where her family lives.
Jane is like millions of successful executives working in good-paying jobs, but what is missing is meaning worth much more than money. Jane knows what it feels like to make buckets of money while selling her soul in bi-weekly paychecks.
Jane wants to start a business but is still determining where to start. The #1 skill Jane needs to include is the clarity and confidence to sell what she knows to her ideal client as a communications consultant.
Then there’s Joe. His business blew up during COVID. He lost his six-figure income and millions in assets, and he’s dealing with lawsuits that dragged him into bankruptcy court.
Joe needs to reinvent himself, but he’s unsure where to start. Like Jane, Joe needs to figure out how to sell himself to an employer as a consultant because he can’t see himself taking a day job.
