I met Thomas this morning while he was walking door-to-door, dropping flyers in our neighborhood.

The One Thing I Taught Our Family About Being Successful In the Business of Life

It’s the Mindset That Made the Biggest Difference

Clifford Jones
3 min readJun 18, 2024

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Most of us see sales as a good or bad thing and not much in between because of our mindset: how we see salespeople and selling.

We base our perception of selling on what we learned about salespeople when we were growing up. For example, my parents owned a hotel and restaurant, and real estate business interests taught me the importance of finances, marketing, and customer service. On the other hand, some of us grow up learning that salespeople are “pushy,” “intrusive,” “pesky,” and worthy of slamming the door in the face of a humble salesperson doing their job by going door-to-door delivering flyers.

Thomas (from Hungary) is practicing what I taught my wife, two sons, and thousands of small business owners over the last twenty years; everyone is in sales, whether they know it or not.

He’s pursuing “The American Dream” by walking in my neighborhood before 7 a.m. and dropping off door hangars to promote his friend Cayden’s business. It’s his “side gig” while he gets an education in America.

When we learn to see selling as “helping people get what they want,” we change the way we see ourselves and the world around us. For…

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Clifford Jones

Serving conscious, coachable company founders and leaders as an executive ghostwriter, brand-builder, and strategic coach.