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Why Creativity Is Plummeting

And What to Do If You Want to Be More Creative

“Every child is an artist. The problem is how to remain an artist once we grow up.” — Pablo Picasso

Did you know creativity is in fast decline? It’s true.

If you read nothing else, there are profound metaphysical and scientific relationships between curiosity and creativity.

In short, be more curious if you want to be more creative. Be more like your childhood without being a nasty brat.

Curious Facts About Creativity

Here are a few facts about creativity:

1. Child Creativity Lab reports that creativity is on the decline in the United States. Data indicates that “children have become less creative,” according to a 2010 report and a 2017 follow-up study.
2. Lack of creativity isn’t a new problem. A 2012 Ad Age report revealed that 75% of people think they are not living up to their creative potential.
3. More recently, a report by Upland Software states that about 60% of CEOs cited creativity as the most essential leadership quality, surpassing integrity (52%) and global thinking (35%).

The Problem