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Why I Don’t Follow Well

Clifford Jones
3 min readAug 24, 2024

It’s Simple

If you follow for follow, this article is for you.

When I got started with LinkedIn in the early days, I played the game “follow for follow.” I did the same with Twitter before I realized following people, or anything that is not authentic is delusional.

After I began to wake up to this reality, I invested the time to delete all those who I had followed with the silly expectation they follow back.

Today, I stink at following most trends, people, and ways of thinking and being. Chances are high that I’m a bit ahead of you in the school of life, but life isn’t about competition.

Life is about cooperation and becoming who you were born to become; and it’s not to be a poser.

Over time, I learned more about who I am, and I’m still a student of life, first and foremost.

Therefore, I don’t follow most people online or in the real world.

As a younger man, I used to follow too many dark people and paths. There were consequences.

I chose to learn from my many mistakes, like following others because I didn’t know my true Self.

That has taken a lifetime, and I’m only 63.

I used to think something was wrong with me because I don’t enjoy small talk, large groups, group think, and mean people.

The older I become in this realm, the more I realize how small I am in contrast to the great mystery that surrounds us.

I become more humble. Life gets simpler.

Learning the power of radical acceptance of what is, forgiveness, unconditional love, and joy has changed me from a seeker, follower, and fool into a better man.

It’s about learning how to be myself.

The same could be true for you.

About You

The more you are willing to do your “inner work” to overcome your head trash, insecurities, illnesses, and setbacks, the more whole you will become, you may find you follow less.

When you find yourSelf, you will follow the light. It will lead you down the path you were born to walk and trudge.

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Clifford Jones
Clifford Jones

Written by Clifford Jones

Author, brand-builder, and strategic small business guide. Founder of BrandEquityPlaybook.com, empowering brand-conscious creators and business owners.

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